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Law FirmPI, family law, immigrationDentalGeneral, cosmetic, implantsReal EstateAgents, developers, property mgmtLocal ServicesHVAC, plumbing, pest controlMed SpaBotox, fillers, laser, contouringHotels & ResortsDirect bookings, no OTA commissions
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OIESU®

OIESU is a marketing and software development company founded in 2021, backed by delivery experience dating back to 2012. Across founder, team, freelancer, partner, and white-label work, our combined history spans 500+ businesses and $1B+ in ad spend.

💬 +91 9874625135✉️ contact@oiesu.com

OIESU (OPC) Private Limited
Nababpally, Kolkata – 743127
West Bengal, India

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Home/Industries
73+ vertical-specific campaign frameworks

We know your industry. Not just paid media.

Generic agency campaigns waste budget on wrong audiences, wrong keywords, and wrong conversion metrics. OIESU builds campaigns for your specific vertical — with the right compliance rules, industry-specific enquiry rate data, and buyer intent signals from day one.

73+
Industry verticals
3,600+
Campaigns managed
Worldwide
Markets served
+65%
Avg enquiry rate lift

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Healthcare & Medical

Healthcare & Clinics Marketing

Lead generation for clinics, hospitals, and specialists. HIPAA-aware campaign structures, no PHI to …

68% appointment show-up rate4.8× avg ROAS (elective)
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Dental & Orthodontics Marketing

Google Ads and Meta campaigns purpose-built for dental practices — general dentistry, cosmetic proce…

62% appointment show-up rate5.2× avg ROAS
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Dermatology & Aesthetics Marketing

Performance marketing for dermatologists and aesthetic medicine clinics — laser treatments, injectab…

58% consultation-to-treatment rate6.1× avg ROAS (cosmetic)
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Plastic Surgery & Cosmetic Clinics Marketing

Paid media for plastic surgeons, cosmetic surgery centres, and med spas. VSL funnels, consultation b…

42% consult-to-procedure rate7.8× avg ROAS
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Mental Health & Psychology Marketing

Ethical lead generation for therapists, psychologists, psychiatrists, counsellors, and mental health…

72% enquiry-to-session rate4.4× avg ROAS
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Diagnostic Centers & Labs Marketing

Google Ads and Meta campaigns for diagnostic labs, imaging centres, blood test facilities, and patho…

74% booking completion rate5.6× avg ROAS
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Private Hospitals & Nursing Homes Marketing

Performance marketing for private hospitals, multi-specialty clinics, nursing homes, and day-care su…

65% enquiry-to-admission rate6.4× avg ROAS
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Pharmacy & Pharmaceutical Marketing

Performance marketing for retail pharmacies, online pharmacies, pharmaceutical companies, and compou…

52% enquiry-to-fill rate5.8× avg ROAS
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Gynaecologist Clinics Marketing

Lead generation for OB-GYN clinics, women's health specialists, and fertility services. HIPAA-aware …

72% appointment show-up rate5.1× avg ROAS
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Psychiatry Practices Marketing

Lead generation for psychiatrists, psychiatric clinics, and tele-psychiatry services. Designed aroun…

65% first-session attendance4.2× avg ROAS
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Psychology Practices Marketing

Lead generation for psychologists, therapy practices, and counselling clinics. Specialty-specific cr…

58% intake-call conversion6.3× lifetime-value ROAS
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Mental Health Clinics Marketing

Lead generation for multi-specialty mental health clinics offering psychiatry, therapy, group progra…

70% intake conversion4.7× avg ROAS
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Healthcare Marketing

Performance marketing for hospitals, clinics, medical centres, allied health practices, and healthca…

62% appointment show-up rate4.2× avg ROAS
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IVF & Fertility Clinic Marketing

Specialist marketing for IVF clinics, fertility centres, reproductive medicine practices, and egg do…

58% consultation show-up rate3.8× avg ROAS for fertility clinics
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Cardiology Marketing

Patient-acquisition for cardiologists and heart clinics — compliant campaigns, intent-scored keyword…

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Orthopedic Marketing

Lead generation for orthopedic surgeons and clinics — campaigns around joint replacement, sports inj…

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Pediatrics Marketing

Marketing for pediatric clinics and children's specialists — parent-intent targeting, reputation-led…

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Ophthalmology Marketing

Patient acquisition for eye hospitals and ophthalmologists — procedure-specific campaigns for LASIK,…

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Neurology Marketing

Lead generation for neurologists and neuro clinics — sensitive, compliant campaigns for conditions l…

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Urology Marketing

Patient acquisition for urologists — privacy-aware campaigns for conditions and procedures, intent-s…

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Gastroenterology Marketing

Marketing for gastroenterologists and GI clinics — campaigns for endoscopy, IBS, and liver care with…

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ENT Marketing

Lead generation for ENT specialists — campaigns for sinus, hearing, and throat procedures with inten…

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Veterinary Marketing

Patient (and pet) acquisition for veterinary clinics — local-intent campaigns, emergency-care visibi…

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Private Nursing Home Marketing

Enquiry generation for private nursing and elder-care homes — empathetic, trust-led campaigns target…

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Legal & Financial

Law Firm Marketing

Performance marketing for law firms — personal injury, family law, criminal defence, immigration, an…

38% consultation-to-retainer rate4.2× avg ROAS for PI law
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CA Firms & Financial Services Marketing

Lead generation for chartered accountants, financial advisors, tax consultants, CFO services, and we…

34% lead-to-engagement rate5.0× avg ROAS
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Immigration Consultants Marketing

Google Ads and Meta campaigns for immigration consultants, visa agencies, and study-abroad consultan…

48% enquiry-to-case rate5.8× avg ROAS
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Education & Coaching

Coaching & Online Courses Marketing

Paid media for business coaches, online course creators, bootcamps, masterminds, and academies. Funn…

12% lead-to-paid conversion5.8× avg ROAS
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Education Marketing

Student recruitment campaigns for CBSE and ICSE schools, engineering colleges, MBA programmes, nursi…

22% enquiry-to-admission rate6.2× avg ROAS
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Hospitality & Travel

Hotels & Resorts Marketing

Google Ads and Meta campaigns that drive direct bookings and reduce OTA dependency. Integrated with …

32% inquiry-to-booking rate8.4× ROAS vs OTA commission
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Restaurants & Food Businesses Marketing

Google Ads, Meta, and Zomato/Swiggy-aware campaigns for restaurants, QSRs, cloud kitchens, bars, nig…

28% click-to-reservation rate7.2× avg ROAS
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Travel & Tourism Marketing

Performance marketing for travel agencies, tour operators, DMCs, and travel tech platforms. Google S…

24% enquiry-to-booking rate6.8× avg ROAS
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Real Estate & Construction

Real Estate Marketing

Paid media for residential agents, luxury real estate, commercial brokers, property management, and …

18% lead-to-showing rate6.2× ROAS for luxury RE
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Architects Marketing

Lead generation for architecture practices. AI specialty-matching (residential, commercial, heritage…

18% consult-to-engagement12× avg LTV ROAS
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Structural Engineers Marketing

Lead generation for structural engineering practices. Dual-channel: architect / contractor referrals…

22% quote-to-engagement9.5× avg ROAS
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BIM Services Marketing

Lead generation for BIM service providers. Targeting architects, contractors, and developers needing…

15% RFP win rate14× avg LTV ROAS
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3D Visualisation Marketing

Lead generation for architectural visualisation studios. Targeting developers, architects, marketing…

26% brief-to-engagement11× avg LTV ROAS
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MEP Design Marketing

Lead generation for MEP engineering practices. Targeting developers, contractors, and architects nee…

19% RFP win rate13× avg LTV ROAS
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Interior Designer Marketing

Lead generation for interior design studios. Style-matched portfolio retargeting, project-size pre-q…

21% consult-to-engagement10× avg LTV ROAS
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Beauty, Wellness & Fitness

Gyms & Fitness Centers Marketing

Google Ads and Meta campaigns for gyms, fitness studios, CrossFit boxes, yoga centres, personal trai…

38% trial-to-membership rate5.6× avg ROAS
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Beauty, Salon & Spa Marketing

Lead generation for salons, beauty parlours, nail studios, spas, hair transplant clinics, and skinca…

44% enquiry-to-booking rate6.0× avg ROAS
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Medical Spa Marketing

Performance marketing for medical spas, aesthetic clinics, and beauty treatment centres. Google Ads,…

4.2× avg ROAS34% avg conv rate
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Makeup Artists Marketing

Client acquisition for makeup artists — bridal, editorial, and event campaigns with visual-first cre…

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E-commerce & Retail

E-commerce & Retail Marketing

Full-funnel paid media for e-commerce brands — Google Shopping, Performance Max, Meta dynamic produc…

3.8% avg conversion rate5.4× avg ROAS
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Local & Home Services

Local Services Marketing

Google Ads call campaigns optimised for phone leads — HVAC, plumbing, roofing, pest control, locksmi…

42% call-to-booking rate6.8× ROAS for emergency services
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HVAC & Home Services Marketing

Hyper-local Google Ads for HVAC, plumbing, electrical, roofing, pest control, and home renovation se…

46% call-to-job rate7.2× avg ROAS
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Fence & Gate Installation Marketing

Lead generation for fence and gate installers — residential, commercial, automated and security gate…

32% lead-to-quote conversion7× avg ROAS
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Driveway Installation Marketing

Lead generation for driveway installers — block paving, resin-bound, tarmac, concrete. AI job-size p…

28% quote-to-booking rate8.2× avg ROAS
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Patio Laying Marketing

Lead generation for patio specialists. Material-matched campaigns (porcelain, Indian sandstone, slat…

29% quote conversion7.4× avg ROAS
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Landscaping Marketing

Lead generation for full-service landscapers — design, build, maintenance, irrigation. AI project-si…

26% consult-to-quote conversion6.8× avg ROAS
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Artificial Grass Installation Marketing

Lead generation for artificial-grass installers. AI sqm-estimation per postcode and pile-height-matc…

33% quote-to-book rate7.8× avg ROAS
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Tree Surgery Marketing

Lead generation for tree surgeons and arborists. TPO + conservation-area pre-flag from postcode look…

38% quote conversion9.1× avg ROAS
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Gutter Cleaning Marketing

Lead generation for gutter-cleaning specialists. Designed for both one-off jobs and the much-more-pr…

42% first-job conversion12× avg LTV ROAS
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Roofing Marketing

Lead generation for roofing contractors. AI roof-type detection from aerial imagery (tile, slate, fl…

24% quote-to-book rate6.5× avg ROAS
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Painters & Decorators Marketing

Lead generation for painters and decorators. AI room-size estimation, interior vs exterior segmentat…

31% quote-to-book rate7.2× avg ROAS
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Boiler Installation & Repair Marketing

Lead generation for Gas-Safe boiler installers and repair specialists. AI cold-snap demand-spike aut…

36% quote-to-install rate8.8× avg ROAS
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Professional Services

Professional & Consulting Services Marketing

B2B lead generation for management consultants, HR consultancies, IT services, staffing agencies, lo…

28% lead-to-contract rate4.8× avg ROAS
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Astrology Marketing

Lead generation for astrologers and consultancies — intent-led campaigns for readings and remedies, …

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Entertainment & Nightlife

Nightclubs & Entertainment Venues Marketing

Performance marketing for nightclubs, lounges, live music venues, comedy clubs, and entertainment co…

42% RSVP-to-attendance rate7.6× avg ROAS (events)
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Casino & Gambling Marketing

Performance marketing for casinos, gaming resorts, online gambling platforms, and poker rooms. Compl…

28% first-visit-to-return rate5.4× avg ROAS
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Movie & Film Production Marketing

Digital marketing for film studios, independent filmmakers, OTT platforms, and production houses. Tr…

$0.08–$0.45 avg cost per view3.2M+ avg trailer views driven
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Celebrity & Talent Management Marketing

Digital brand building and monetisation for celebrities, athletes, musicians, influencers, and publi…

2.4× avg engagement rate lift$180K+ avg endorsement deal value
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Gaming & Sports

Fantasy Sports & Betting Marketing

Performance marketing for fantasy sports platforms, sports betting apps, daily fantasy operators, an…

$18–$95 avg CPA range34% signup-to-deposit rate
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Mobile Gaming & iGaming Marketing

User acquisition and retention marketing for mobile games, iGaming platforms, real-money gaming apps…

$1.20–$18 avg CPI range8.4% avg D7 retention rate
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Food, Beverage & Tobacco

Alcohol, Wine & Bar Industry Marketing

Performance marketing for alcohol brands, wineries, breweries, bars, and spirits companies. Age-gate…

36% promo-to-visit rate6.2× avg ROAS
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Tobacco & Vaping Industry Marketing

Compliant digital marketing for tobacco companies, vaping brands, nicotine alternatives, and smoke s…

22% lead-to-conversion rate4.2× avg ROAS
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Technology & SaaS

SaaS & Software Companies Marketing

Full-funnel performance marketing for SaaS companies, software platforms, and subscription businesse…

14% trial-to-paid conversion5.8× avg LTV:CAC ratio
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Startups & Venture-Backed Companies Marketing

Growth marketing for seed, Series A, and Series B startups. Rapid experimentation frameworks, PMF va…

18% avg lead-to-customer rate4.6× avg ROAS
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Business Services

B2B & Enterprise Marketing

Full-funnel B2B demand generation for enterprise companies, mid-market firms, and B2B service provid…

22% MQL-to-SQL rate4.4× avg pipeline ROAS
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B2C & Consumer Marketing

Performance marketing for consumer brands, DTC companies, subscription services, and consumer apps. …

$8–$65 avg CAC range4.2% avg conversion rate
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White Label & Agency Partners Marketing

White label performance marketing services for digital agencies, freelancers, and marketing consulta…

92% client retention rate3.2× avg agency revenue growth
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Digital & Media

YouTube & Video Content Creators Marketing

Growth marketing for YouTube channels, video content creators, podcast networks, and digital media b…

$0.02–$0.12 avg cost per view38% avg subscriber growth (6mo)
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Photographers Marketing

Lead generation for photographers and studios — wedding, commercial, and portrait campaigns with por…

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How we work

Vertical expertise built over since 2012 across campaigns.

Every industry we serve has a distinct compliance environment, a different buyer psychology, and unique attribution challenges. We have solved these for each vertical — so you don't pay for our learning curve.

Compliance-first builds

From attorney bar rules to HIPAA-compliant healthcare tracking, every campaign is reviewed against your industry's specific regulatory requirements before a single ad goes live.

Vertical enquiry rate benchmarks

We maintain live enquiry rate and appointment rate benchmarks across every vertical we serve, updated quarterly. You always know whether your campaigns are performing above or below market conversion rates.

Revenue-level attribution

We track past the form submission — to the signed retainer, the booked procedure, the confirmed reservation, or the enrolled student. Optimisation targets real revenue, not vanity conversions.

See industry results
3,600+
campaigns across all verticals
400k+
qualified leads delivered annually
500+
businesses worldwide
+65%
average enquiry rate improvement
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Industry results

What clients in your industry say.

“We'd tried three Google Ads agencies before OIESU. The difference is they actually understand real estate buyer intent — not just keywords.”

SW
Sarah Williams
Head of Marketing — NDA Protected

“Room bookings from Meta Ads increased 340% after OIESU rebuilt our campaigns. Their creative testing methodology is exceptional.”

OA
Omar A.
CEO, Growth Consultancy — NDA Protected, UAE
View Testimonials & Case Studies →
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Don't see your industry? Let's talk.

We work across many more verticals than those listed here. If you need more qualified leads, book a free call — we will tell you honestly whether we can help and what it would cost.

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